[ 47 Things I will Do To Market Your Property ]

What really enables this to happen is the marketing that is performed by the Agent you select. Marketing to most agents and their clients means listing the home on the MLS, putting a sign in the front yard with some flyers and then wait for the phone to ring. That is not Marketing!!!! My home selling marketing program goes far beyond just making flyers and putting an add in the paper. Listed below you will find 47 steps that I can use to sell your home. The property and you the client help determine the steps that I utilize for a successful sale.

1. Special Accent Cards

Many features of your home may not be outwardly apparent to visitors - be they perspective buyers or cooperating agents. To tactfully and effectively draw their attention to these accents, small tent cards will be strategically placed to insure their notice and cause your home to be remembered long after the viewing. We don�t want anything overlooked while considering your home.

2. Staging Your Home for Viewing

Getting your home prepared just right can pay great dividends when marketing a home in a competitive setting. We�ll agree on how your home should be set or staged for visitors. Included will be critical advice on improvements, decorating, and welcoming tips for the public. Making your home stand out in the eyes of prospective buyers and cooperating agents can be crucial.

3. Our Company Tour

The record our firm has in selling our own listings stems from our longstanding system of in house marketing. We are able to jump start the marketing process by allowing our staff detailed and first hand information about properties like yours. Our company tour will immediately make information about your home available to a large segment of the buyer pool.

4. Cooperating Agent Tour

Most active homebuyer prospects are likely working with an agent. To tap this pool of active prospective buyers, your home will be held open for cooperating sales associates. This exposure will immediately make information about your home available to the active buyer pool.

5. Yard Sign

This marketing tool calls attention to your property 24 hours a day. In addition to appealing to perspective home buyers, the yard sign attracts the attention of those who know perspective home buyers, such as neighbors, service people, passers by, and members of the real estate profession.

6. Yard Sign Riders

Sign riders, those add on panels, can draw even more attention to the sign and to your property. These enhance the chances of the drive by to pause, investigate, consider, and to get more information.

7. Home Warranty Plan

Perspective buyers always dread the possibility of something going bad after they move in. That's why many buyers look to new homes. Many of these fears can be put to rest with an optional program where, at a nominal cost, you could not only protect yourself but reassure home purchasers that specific components and mechanical items will remain serviceable and functional.

8. Complete Prospective Buyer Profile

Based on our experience and current market conditions, we can research and project the circumstances and traits of the buyers most likely to be interested in a property like this.

9. Home Buyer Seminars

Our company regularly conducts these informational seminars to allow potential home buyers to better understand the home buying process. They are conducted in a relaxed and low-pressure setting. Many homebuyers find these as an information resource, an opportunity to see what the process is all about and connect personally with someone from our firm. It is an ideal setting to present the attributes of properties just like yours.

10. Direct Mail Campaign

Our entire staff maintains a current list of key contacts who are constantly in touch with those who are interested in acquiring real estate. We keep these people up to date of real estate both locally and regionally. We will be informing these key people about your property, via direct mail, in order to tap the buying public often unreachable by ordinary means.

11. Targeting Buyers' Agents

We know where buyers come from! Many of the best qualified and motivated homebuyers in our market today have secured the services of a buyers' agent. These agents will be targeted to receive detailed information and a special invitation to present your home to their buyer clients.

12. Targeting Top Producers

I have made it a cornerstone of my business to build effective relationships with top producers from all area firms. These key associates represent the leaders in their respective firms and will be personally contacted with information about your home as it now comes on the market. It's who you know that gets results.

13. Sales Meetings

Keeping your property in high profile (with our company's agents) will be a constant challenge recognizing the scope of competing properties currently on the market. Regular staff meetings of our firm enable me to focus the attention of our associates on your property I've found over the years, that strategically timed in-house promotional efforts can provide great results

14. Open House

This invitation to the public to view your property without the need for appointment or obligation is attractive to many home purchaser prospects. It is especially effective with busy working couple homebuyers. It can also regenerate attention to a home that has been on the market for a while.

15. Internet

We will place pertinent information about your property on our company and my personal home page. In addition, we will tap the on-line listing system so to target that segment of the home buying public that relies on computer access to home purchasing data.

16. Multiple Listing Service (MLS)

Information on your property will be quickly and accurately disseminated via computer and hard copy to local real estate companies who are members of our multiple listing service. This provides a base of data dissemination but we know that data gets lost or overlooked without special reinforcement.

17. Computer Prospect Search

Our MLS system is a two way street. Not only can we put in information about your property but also we can access buyers interested in a property like yours. Any MSL member working with a buyer prospect can enter into the MLS computer system the type of property such a buyer might be seeking. I can, on your behalf, access information about any buyer prospect who is seeking a home similar to yours and contact the agent who logged in that information

18. In House Computer Promotion

Wherever possible, we use technology to keep up to date with an ever-changing market. Within our firm much of the transfer and distribution of information is done via computer. Where accessible, similar notices will be placed in the systems of cooperating real estate firms in the MLS.

19. Newspaper Advertising

Advertising in local newspapers provides us with both qualified and unqualified buyer prospects. Typically this promotional medium results in a limited response of a general nature that must be refined, focused and later targeted toward specific properties.

20. Neighborhood Contacts

Quite often the parties most interested in finding a purchaser for your property lives in the immediate neighborhood. The neighbors know the benefits of living here and are quick to tell others who they'd like to have live closer to them. We will use a targeted campaign Involving direct mail, telephone and personal contacts to inform these people about your property. We want to tap this enthusiastic and highly motivated source of buyer leads.

21. Institutional Advertising

For years our firm has maintained a high and respected profile while holding strong name recognition as a reputable firm dedicated to quality service. Our advertising is on going and targeted so people looking for homes will feel comfortable in looking to us for help. You'll see our good name everywhere!

22. Hometown People and Pride

Real estate is (and always will be) a local transaction. Our Broker and Management Team is comprised of people who know our area, they live and grew up near here. The range of contacts they've developed over the years brings scores of prospects our way every year. Often overlooked, that resource helps sell your home quicker and get you the best terms possible.

23. Lockbox Access

Appointments to preview or view your property will be scheduled as appropriate. With the extreme demands on the time of agents and prospective homebuyers today, the easy access to your property afforded by a lockbox greatly enhances viewing opportunities and keeps your property high on associates' show lists.

24. Showings Follow Up

Whether your property is shown by one of our company�s associates or an agent from a cooperating company, I will personally follow up to get a first hand reading on how well the showing went. Often this provides an opportunity to overcome an objection, present an option or discover an adjustment that needs to be made.

25. Homes Guide Magazine

This publication tends to be more effective than typical newspaper advertising in that it has a longer shelf life and serves as a lasting resource of serious homebuyers. It permits more information and often a photo to be included and allows for fuller promotion of the details of any available property.

26. The Home Reference Manual

If homebuyers have unanswered questions, they have trouble making decisions. Our goal is to overwhelm the buyer with printed and posted data about taxes, utilities, equipment, warranties, and how the property might appear in various seasons. Presented in a professional binder, it will serve as a clear indicator of pride of ownership and a willingness to inform

27. National Strength

As active members of the REALTOR family, our firm and all its associates call on nationwide resources. As members of a national network, we can capture the out of town purchaser who is looking for a local expert to guide their purchasing decision. Our staff works hard to build skills and relationships to enhance the services to our seller clients.

28. Special Event

Special opportunities for property promotion often present themselves. A home show, trade show or even a mall exhibit can generate substantial exposure to people who are getting ready for a home purchase. Information about your home will surely be there.

29. Contingency Planning

Adjustments are routinely called for during the marketing of any property. Updating of the Market Analysis, modifying promotional efforts, and positioning the property in light of changing market conditions and new competition will insure maximum results.

30. Relocation

Not everyone is capable of handling the demanding relocation buyer. They have special needs that require special services. Our firm and its alliances nationwide have experience and tools to keep these qualified and motivated buyers in our camp and focused on properties we�re most responsible for.

31. TV and Radio

Special opportunities are available to promote representative properties on radio and television. Typically these tools serve much like the print medium in that they spark the listener/viewer's interest so that they might call our office. Once this contact has been made, specifically focused services and screening can be affected.

32. Assisting Other Agents

No one will know more about your property and the circumstances relative to its marketing than I will as your listing agent. Should cooperating agents encounter difficulty in presenting your home to perspective buyers, structuring terms and even securing financing for its sale, be assured that I have experience in lending cooperative assistance.

33. Contract Analysis

Whenever agreements (contracts) to purchase are to be presented for your consideration, I will review the specifics of that agreement and their ramifications to insure your full understanding. A Contract Analysis Guide will serve as the framework for objective review in light of your goals and current market conditions.

34. Financing Considerations

Our marketing goals cannot be realized without full analysis of the financial aspects of any agreement. A review of the financial terms along with options and a risk analysis will be paramount in making the property available to as many bona fide purchasers as practical. I will investigate, to your satisfaction, the ramifications of the buyers' purchasing power.

35. Local Employer Contacts

Our marketing goals can often be realized by targeting local corporations, school districts and major employers with information about your property. The personnel departments of these firms are eager to provide new and promoted employees with housing possibilities.

36. Marketing SWAT Team

If a property is not under contract during the first surge of marketing (initial 3 to 6 weeks) a lull in activity typically occurs. Prompt and decisive actions must be taken to avoid placing the property in a �stale� or �market worn� position. Five members of our firm - all with special analytic and marketing skills - will be called upon to review the property, condition, pricing and marketing and suggest appropriate actions.

37. Negotiations

Structuring a WIN-WIN transaction requires thoughtful and objective planning and execution. Often the strategy and techniques employed during negotiations with an interested party can properly culminate and become the successful final stage in marketing. I will be consulting with you throughout this process and formulating a strategy to help achieve the desired results.

38. American Dream Passport

Getting the buyer to objectively analyze the properties they view and feel comfortable making a purchasing decision is always a challenge. The American Dream Passport has proven effective as a tool to assist the Purchaser in this process. (www.americandreampasport.com)

39. Know The Neighborhood

Homebuyers base their purchasing decision on more than the specific house and grounds they also buy the neighborhood. One of the most effective tools to convey the specific attributes of the local environment of your house is the Know The Neighborhood data base program. Everything from household and education demographics can be provided easily and with credibility. (www.eNeighborhoods.com)

40. Working With the Buyers Advisors

The decision team that homebuyers assemble today can range from just a few close relatives to a large cadre of technical resource people. Our firm has had special training on techniques to deal with these advisors. Rather than consider them as adversaries, we have found we can use them to focus positive attention on your property

41. Tapping Internal Resources

Our firm has found that many transaction service people - lenders, appraisers, insurers, title officials, inspectors, etc. - are great resources for leads when we are marketing homes. We recognize that these professionals can provide more than specialized services and we act to tap this resource accordingly.

42. Pictures Worth a 1000 Words

A fresh perspective of a home like yours can be conveyed most effectively in color photographs. At the right time after the magic monthI would want to have new photos of your home produced on �self adhesive� backing, in various sizes that can be strategically distributed in targeted mailing pieces. We�ve learned that these are the promotional materials buyers retain and focus on.

43. Case of the Missing Buyer

People in my office tend to chuckle at this marketing technique, but I've had great results with it. I plan to carry a color photo of your house with a few critical facts written on the back. During my everyday travels, I meet so many people who ask me, How's the real estate business? I'll answer by handing them the photo of your home and answer that I'm concerned that someone is missing a great buy. I need your help finding that missing buyer. It works!

44. Building A Buyer

We can expand the price range of potential buyers to reach your property by applying owner-investor options plus co-owner/co-borrower programs. Especially effective in tight financial markets, these resources for perspective buyers can lead to offers on properties typically above the buyers' standard price range. This has proven effective for first time and tenant buyers.

45. Broadcast Fax/e-Mail

Technology allows us to reach more people, more easily, and with the right information than ever before. I build and maintain a special list of people who need to be reminded of your property every 30 to 45 days. These might be agents who've shown your home, key employers, key contacts at our and other offices, active homebuyers still in the decision mode. To fax or e-mail a feature flyer at the right time, informing them of any changes has proven to be really effective.

46. Buyers With A House To Sell

As much as we'd like to find a purchaser for your home with cash and no conditions, it's not very likely. Buyers have pluses and minuses, as we all do, and one of our most important functions is to provide you (our client) and the perspective buyer with options and opportunities so a win-win conclusion might result. We specialize in putting the tough transactions together!

47. Home Buyers Kit

We can attract perspective buyers to your home and all our listings by providing Home Buyer Kits. In addition to including details about your property, the Kit includes 5 to 6 detailed scenarios for financing the purchase. This informational incentive is amazingly effective when conducting Open Houses, neighborhood canvassing and Buyer Seminars.